‘The Adriatic Sea is not a barrier, but instead unites the countries on the two shores in a deep relationship of cooperation which represents one of the most effective tools for economic, cultural and social development. For this reason, IPA’s aim is to promote integrated tourism within the Adriatic area centred on its natural and cultural environment, the so-called ecotourism.” This is the most widely-shared and salient statement to have emerged from the seminar ”IPA Adriatic: ecotourism for the safeguarding and promotion of the sea” which was held yesterday in Milan’s exhibition centre as part of the Borsa Internazionale del Turismo (Bit), in which countries and regions involved in the CBC IPA Adriatic Cooperation Programme took part for the second year in a row. The works were chaired by RAI journalist Attilio Romita, managing editor of TG1, one of the most popular figures of public news programmes. During the seminar the beauty and tourist routes in the Adriatic were also presented, which had been identified in the projects financed in the first IPA public call for projects, which concerning the sector assigned a total of 25 million euros. On this subject lively interest was shown by some important buyers, who were in attendance alongside many from CRAl and some representatives of Assotravel. ”Tourism is a transversal, strategic element. In particular, the safeguarding and protection of the environment are fundamental elements to develop eco-compatible tourism and to promote cohesion and economic and work opportunities in the Adriatic area,” said the IPA management authority, Giovanna Andreola, director of the International Sector of the Abruzzi region. ”Focusing on the natural and cultural environment is not only a current aim but also a future one and, after 2013, on behalf of the EU.” In reference to the tourism projects financed, Andreola underscored the good level of the proposals ”even if the issues do not meet all the highlighted critical areas, for which there is the need for further initiatives and synergies.” Speaking at the seminar on their experience were Sanda Simic, head of the IPA programme for Serbia, Maja Radisic Zuvanic for Croatia and Martna Gamboz for Sloovenia. The cross-border Cooperation Programme ”IPA Adriatico” involved eight states: Slovenia, Croatia, Bosnia Herzegovina, Montenegro, Albania, Serbia and Greece, as well as seven regions: Abruzzi, Friuli Venezia Giulia, Veneto, Emilia Romagna, Marche, Puglia and Molise. Bernardo Notarangelo, head of IPA communications, stressed the need for communications initiatives based on more immediate contact with the populations. ”The latter are the most effective to promote authentic relations and therefore peace, brotherhood, friendship and exchanges of knowledge between states and regions that are taking part in the IPA programme, concluded Notarangelo. Romita underscored that ”tourism is an instrument facilitating working together and working as part of a system with significant advantages at the human and psychological level, as well as at that of economic and business relations.” IPAS has an overall endowment of over 280 million euros and aims to harmonise the cross-border area in the name of economic, institutional, cultural, touristic, environmental and infrastructural cooperation.
Source: Vecchio sito IPA