The countries and the regions involved in the IPA Adriatic Cross Border Cooperation Programme will be present at the International Tourism Exchange (BIT), scheduled to take place in Milan on February 17-20, with the goal of providing a comprehensive explanation of the opportunities for the development of tourism in the Adriatic area, with the final objective of promoting tourism in the Adriatic region. After taking part in the event last year for the first time, the initiatives adopted as part of the activities relative to the communication plan for the programme have been confirmed. IPA Adriatic will have a dedicated corner that can be visited during the three days of the global event: on February 18 a seminar attended by representatives from the countries and regions will be held, entitled "IPA Adriatic: eco-tourism to protect and promote the sea". The goal, underlined the organisers, is to promote tourism itineraries for the Adriatic area in an integrated way, and at the same time, to explain the projects approved with the first contract for tourism, the environment and the local territory. The IPA Adriatic cross border cooperation programme involves 8 states: Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Serbia and Greece, as well as seven regions: Abruzzo, Friuli Venezia Giulia, Veneto, Emilia Romagna, Marche, Apulia and Molise. Its overall funding amounts to about 280 million euros and aims to harmonise the Adriatic area in the name of economic and institutional, cultural, tourism, environmental and infrastructural cooperation. The BIT is expected to be attended by over 150,000 visitors, including about 100,000 operators in the sector.
Source: Vecchio sito IPA